Independent Marketing Strategist helping your business grow.
My service gives your business access to senior, strategic marketing expertise without the full-time employee or marketing agency expense.
Having worked in marketing and consultancy roles for almost 20 years (starting in marketing at age 18), I’m a marketing strategist that’s worked in a breadth of industries with both domestic and global businesses.
My specialties are tech innovation and agri-tech. Ambitious, high-growth businesses and start-ups.
MBA (Masters Business Administration) qualified, I bring crucial business and commercial nous to the table.
I work virtually from my office in Hawke’s Bay, NZ. Please reach out for a coffee, in-person or virtual, I’d love to hear about your business!
My values:
Responsiveness - As a client, I value your time and the need to get the job done.
Creativity - I ‘go wide’ (open-minded) before narrowing in and I believe this gives me an edge.
Empathy - I value the opinions of others and enjoy connecting with people.
Continual learning - Technology and marketing continue to evolve, as do I.
Services
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Marketing advisory.
Two heads really are better. If you’re feeling stuck with positioning your business for the market you want a slice of or where to start with marketing, let’s talk. And brainstorm.
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Marketing strategy and marketing plans.
A necessity for any successful business. I take the stress and hassle out of marketing strategy and marketing plans, ensuring your marketing spend works to achieve your business goals.
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Marketing execution.
Don’t have the time to do marketing? I take care of implementing your marketing plan or parts of the marketing plan - whatever you need. We’ll work together to figure it out.
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Marketing campaigns.
Have a product/service to promote or a message you want to get out? A marketing campaign could be what you need. I take care of marketing campaign design and execution.
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Brand strategy.
Building a brand or creating one from scratch - every brand needs a strategy. What’s your why and how does this translate into how you do day-to-day business? I help you figure this out.
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Launches.
From new product launches to new business launches. I devise and execute marketing / PR plans to achieve your goals.
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Social media strategy & management.
A social strategy should support the marketing strategy and plan, I ensure this all ties together seamlessly and can manage day-to-day content creation and posting.
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Copywriting & content creation.
From website copy to brochures, ads, newsletters, blogs, press releases, direct marketing and beyond, I take care of all of your copywriting and content creation.
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Marketing training.
Do you want to upskill in marketing? Grow your business by learning the fundamentals of marketing strategy and successful marketing planning so you can do it on your terms.
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"Our experience with Rachel Allen Marketing was valuable and insightful, and we recommend her services to similar businesses. Rachel communicated clearly, worked within our budget, and connected our business with other industry professionals. We found Rachel to have a positive and proactive attitude."
Gordon Spencer
MD – Waipukurau Construction -
“It has been a pleasure to work with Rachel on our Investment Ready programme. We, along with all of our programme participants, were very impressed by the work she produced due to its high level of quality and attention to detail. Rachel consistently demonstrated reliability and professionalism in all her interactions.”
Scott Haumaha
GM – Startup and Investment The Factory
It starts with a conversation.
Maybe you have ambitious growth plans and need a marketing strategy to get you there.
Maybe you’re expanding internationally and need top marketing talent.
Or maybe you just need to get marketing fundamentals in place.
Whatever it is - let’s chat.
Who I’ve worked with.
Fingermark is a global software & AI company enabling quick service restaurants and mining businesses to improve through digital innovation.
LIC is a global agri-tech co-operative which empowers livestock farmers through superior genetics and technology.
LIC Automation, now acquired by MSD Animal Health, creates innovative automation and sensor technology systems for the global dairy industry.
Florence simplifies everyday interactions with smart, intuitive self-service kiosks. From healthcare check-ins to retail checkouts, they create seamless, stress-free experiences.
The Factory is a business incubator and accelerator that equips entrepreneurs with the skills, network and funding they need to succeed.
Prolife Foods is a global food company with a portfolio of FMCG brands, market-leading Self Selection products, and a vertically integrated honey production capability.
A newcomer, Rio Transport is a premium full-service freight forwarder taking the hassle out of shipping specialty goods.
Parklink provides comprehensive water quality solutions tailored for both public and private sectors, they deliver proven, leading-edge technologies to enhance water quality.
Mum 2 Mum is a NZ-based company who manufactures and sells award-winning baby products globally.
NOW is an award-winning, Hawke’s Bay-based phone & broadband provider.
Waipukurau Construction is a family-run, government-trusted building company with over 50 years experience.
Breathe Hawke’s Bay is a not-for-profit assisting those living with respiratory illnesses.
Porse is a nationwide home-based childcare, education, and training organisation.
Napier City Business Inc represents Napier CBD business owners to enhance economic development.
Culture Movers is an organisational culture innovator helping businesses improve their revenue by enhancing culture.
GrandFriends is a charity connecting NZ families with surrogate grandparents.
GCT is a Managed Service Provider enabling Hawke’s Bay and wider Australasian businesses to adapt, improve, and thrive through digital innovation.
What Clients Say.
“We looked far and wide to find a strategic marketer, focused on B2B, lead gen and sales, and we really hit the jackpot with Rachel. She has helped us not only build a strategy but guided us in areas that ended up getting results (sales) within 3 weeks of working with her. Her experience in working at both a local and global level has meant we now have a plan that will allow us to grow far more effectively. It is without hesitation that I can highly recommend working with Rachel."
- Sheryl Jensen
CEO Culture Movers
“We used Rachel’s services for a marketing campaign to launch our freight business Rio Transport Ltd. I can’t stress enough how brilliant Rachel has been! She was able to do it all for me and link everyone together. She genuinely cared about our business and gave sound advice on everything and she always kept me up to date. I’m so happy with our end result and I would be more than happy to recommend her to everyone and continue to use her services in the future.”
- Keziah Maclean
Founder & Managing Director Rio Transport
We engaged Rachel to help formulate a long-term marketing strategy which was a complex task due to the diverse range of markets we play in, all under one brand. The detailed process Rachel guided us through was enlightening, thought-provoking and fun, all at the same time! The comprehensive marketing plan that Rachel formulated provides clear action items, content guidelines, branding guidelines and so much more. It is something we refer to almost every day. I wouldn’t hesitate to recommend Rachel’s services to any company wanting to get clarification on their marketing from the ‘high-level’ to the ‘everyday’.
- Regan Senior
Business Development Parklink
After having worked in Hamilton for many years in start-ups, privately-owned companies through to large corporations, I relocated to Hawke’s Bay in 2017 to be closer to family.
Hawke’s Bay stole my heart with life by the sea and I’m constantly amazed by the number of world-leading businesses based here.
Oh, and the climate is great too! I love hiking, paddleboarding, fishing, and the adventures of living on our rural property.
I run the Hawke’s Bay chapter of New Zealand Tech Marketers which nurtures the growth of NZ’s tech marketers.
I’m a partner and mum to my 5-year-old son and 1-year-old daughter. When I’m not working, I’m dreaming up business ideas, of which - Marketing As A Service - is my most successful to date.
I love business and would love to help you grow yours.
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"Rachel is inquisitive by nature and intuitively understands the key drivers of your business. You can expect an efficient yet personal experience – I would highly recommend RA Marketing."
Hamish Glendinning
Head of Commercial – Pāmu Foods -
"Rachel was easy to communicate with, articulate and innovative in her building of our IM and the result is something we are proud to show potential investors".
Dave James
BeGin Distilling CEO & Founder -
"Collaborating with Rachel has been an absolute delight. Throughout the entire journey, she effortlessly streamlined the process, offering invaluable recommendations and expert insights."
Brendan Hamilton
H2Ortigator CEO & Founder