Ready-set-go global.

Experiencing rapid, organic growth Fingermark™ hadn’t needed to focus on marketing strategy, positioning, or message articulation to gain customers. Now, with the business expanding into the US and UAE markets, the business needed a marketing strategy more than ever. Additionally, the business branding and website were outdated, not reflecting where the company was headed with its global ambition.

Company Details

  • Sector: Technology - SaaS & hardware

  • Revenue: $15-20M

  • Employees: 70 

  • Founded: 2006

  • Location: Havelock North, NZ; Australia; UAE; US; Brazil

  • Customer Location: Offshore, primarily export

Project Details

  • Marketing strategy, plan & execution

  • Brand strategy & refresh

  • Digital marketing campaign 

Solution

Working with the global team to understand the business goals, product offering, and customers, I developed and executed a marketing strategy and plan that created a profile for Fingermark as a ‘global tech thought leader’.

Applicable material was created to communicate the value proposition to customers. I worked with an agency to refresh the brand and create a new website, setting Fingermark up to take advantage of the global stage.

I designed a lead-generation, digitally integrated marketing campaign targeted to the US market.

Fingermark US White Paper.png
Info Pack
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Result

Fingermark experiences very good brand recognition in the market and with its customers, achieving the position of ‘tech innovation thought-leader’. The business is successfully expanding in the US market and the US lead-generation campaign had to be shut down due to an influx of leads - too many for the business to handle with its current US operations. 

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